Oh hi! I'm Mel
—creative powerhouse, professional shit-together-er, and firm believer that small businesses are the real backbone of America.
(Not corporations. They’re vampires. We all know it.)
I help local businesses outshine the big guys with smart messaging, strategic systems, and branding that actually feels good. Websites, copy, design, training—if it needs built, I’ve probably made it (and made it better).
If you’re ready to ditch the corporate noise and build something real, bold, and impossible to ignore, you’re in the right place.
websites rescued from the land of the forgettable
shoppers who didn’t bounce—and actually bought
course participants who didn’t need a nap (you’re welcome)
Not Just Creative—Strategic AF
I’m a multi-talented, multi-passionate creator obsessed with fresh ideas, clean copy, and marketing that makes sense.
Websites, branding, photography, design, training materials—you name it, I’ve probably built it (and made it better).
I specialize in making complicated things simple, boring things magnetic, and messy ideas marketable.
If you’re ready to ditch the soulless corporate noise and build something real, bold, and impossible to ignore—you’re in the right place.
Let’s build your empire the way it was meant to be:
Smart. Bold. Unstoppable.
Did we just become besties?
SOPs & Documentation
Because “figure it out” isn’t a real onboarding plan.
I’ll turn your messy, half-remembered workflows into clean, usable Standard Operating Procedures that save time, money, and everyone’s sanity.
Systems & Ops Consulting
Your backend should work harder—so you don’t have to.
I help you build smart, efficient systems that keep operations flowing, employees happy, and your small business scaling without duct tape and prayers.
Brand Storytelling
People don’t remember ads. They remember stories.
I craft messaging that sounds like you (only sharper) and builds real connection with the people you actually want to keep around.
Training Materials
Train right. Retain longer. Grow stronger.
I build onboarding guides, internal FAQs, and clear training materials that set your people up to thrive—and stick around for the long haul.
Proof. Not Promises.
That One Time I Rewrote Compliance Copy and Accidentally Sparked New Legislation
A blank homepage, a stalled project, and a lot of legalese.
I turned it into a statewide training platform that helped thousands—and gave the state the confidence to make it law.
That One Time I Built a Knowledge Base That Saved a Client Contract
I was supposed to be the new kid. Instead, I built a knowledge base from scratch that cut training time in half, helped save a major client contract, and earned me a promotion to team lead—all using tools the company already had. Some people see chaos. I build systems.
That One Time I Made a Designer Couple’s Website Finally Look as Good as Their Work
When your clients are designers, “good enough” isn’t enough. This one had to be sharp, stylish, and unmistakably them.
Case Studies & Chaos Control
That One Time I Made a Designer Couple’s Website Finally Look as Good as Their Work
Brown’s Home Remodeling came to us with a plain, underwhelming site that didn’t reflect their
That One Time I Untangled a Turdmonster Website and Made Poop Jokes Profitable
When a septic services company needed a brand reboot after three ownership changes (and a
That One Time I Built a Knowledge Base That Saved a Client Contract
I was supposed to be the new kid.
Instead, I built a knowledge base from
WHAT ARE THEY TALKING ABOUT.
